[ 04 / the brain conference : ted ]
problem /
The objective of this project was to create a TED conference and build the collateral and identity that supported the conference. TED is a small nonprofit devoted to ideas worth spreading. It started out as a conference bringing together people from three worlds: Technology, Entertainment, and Design.
solution /
TED conferences are infamous for revealing innovative thinking and igniting a general awareness on a broad variety of topics. For my conference I focused on the developing field of Neuroplasticity or in layman's terms, the ability to change your brain; thoughts, behaviors, etc. The brochure was created out of a filing folder, to emphasize the clinical and scientific topic of neuroplasticity. Vintage clip-art, vibrant colors and informational graphics help to make this seemingly inaccessible scientific topic more appealing and friendly to the general public. A series of posters were developed for the viewer to interact with by solving some brain teasers and the mailer piece takes the form of a customized Rubik's cube to further "Train Your Brain".
*student work : Academy of Art University
problem /
The objective of this project was to create a TED conference and build the collateral and identity that supported the conference. TED is a small nonprofit devoted to ideas worth spreading. It started out as a conference bringing together people from three worlds: Technology, Entertainment, and Design.
solution /
TED conferences are infamous for revealing innovative thinking and igniting a general awareness on a broad variety of topics. For my conference I focused on the developing field of Neuroplasticity or in layman's terms, the ability to change your brain; thoughts, behaviors, etc. The brochure was created out of a filing folder, to emphasize the clinical and scientific topic of neuroplasticity. Vintage clip-art, vibrant colors and informational graphics help to make this seemingly inaccessible scientific topic more appealing and friendly to the general public. A series of posters were developed for the viewer to interact with by solving some brain teasers and the mailer piece takes the form of a customized Rubik's cube to further "Train Your Brain".
*student work : Academy of Art University