[ 05 / the apartment garden : urban dig ]

problem /
The objective of this project was to create a fictitious company that had a green message and/or service at its core. Logo development, promotional brochures to contain the brand identity, as well as products and a system in which to house these materials, were all requirements of this project.

solution /
Urban Dig was developed in response to my experience of city living and the lack of earth at my disposal for cultivation of a garden. With sustainability at the forefront of green discussion I developed a non-profit company to assist apartment dwellers, who have little to no access to land, in creating a sustainable, edible garden within their apartment. The logo is based on the concept of city living, crammed spaces and high rise buildings but leans towards a more organic shape to emphasize the green service of Urban Dig. Custom patterns and products were created as well as a plantable stationery system to strengthen the unique yet innovative company position.

*student work : Academy of Art University