[ 07 / the restaurant spin-off : dopo ]
problem /
The objective of this project was to chose an existing restaurant and create a brand extension in either grocery, coffee shop or take-out services. The extension would translate across multiple packaged items and would reinvigorate the current brand identity and create a new market for products and services for the restaurant.
solution /
Dopo is a full-service Italian restaurant located in Oakland, CA. Chef-owner Jon Smulewitz and his staff create each day’s menu using fresh fish and seasonal vegetables to celebrate regional Italian cooking and then add lesser-known, seasonally driven dishes to the mix. I developed a sub-brand grocery store product line, Dopo Cucina, that is infused with the fresh, unique experience of restaurant dining but for use at home this includes, prepackaged pasta, seasonings, flour, oil and cookies. This upscale product line functions in the modern kitchen yet conveys a sense of traditional and regional Italian personality into the everyday. The design aesthetic is a marriage of simple and clean design infused with a sense of Italian tradition through the use of hand-drawn patterns and a color coded labeling system.
*student work : Academy of Art University
problem /
The objective of this project was to chose an existing restaurant and create a brand extension in either grocery, coffee shop or take-out services. The extension would translate across multiple packaged items and would reinvigorate the current brand identity and create a new market for products and services for the restaurant.
solution /
Dopo is a full-service Italian restaurant located in Oakland, CA. Chef-owner Jon Smulewitz and his staff create each day’s menu using fresh fish and seasonal vegetables to celebrate regional Italian cooking and then add lesser-known, seasonally driven dishes to the mix. I developed a sub-brand grocery store product line, Dopo Cucina, that is infused with the fresh, unique experience of restaurant dining but for use at home this includes, prepackaged pasta, seasonings, flour, oil and cookies. This upscale product line functions in the modern kitchen yet conveys a sense of traditional and regional Italian personality into the everyday. The design aesthetic is a marriage of simple and clean design infused with a sense of Italian tradition through the use of hand-drawn patterns and a color coded labeling system.
*student work : Academy of Art University