[ 09 / the clean air mission : omission ]
problem /
The objective of this project was to first come up with an innovative, eco-friendly and wildly radical earth-changing product. This product would then require a brand identity system, inclulding a unique name, logo, brochure and stationery system. Finally, to promote the innovative product an event would be held, sponsored by French Paper Company, to invite consumers to become more familiar with this new invention.
solution /
Omission is a company that produces filters that you attach to your car's exhaust which then works to eliminate any harmful chemicals from being emitted into the atmosphere. This project represents the branding and identity system of the Omission product/company. First, the name omission was created as a play on the very function of the product as it eliminates or omits any harmful emissions from your car. The logo developed is a nod to the scientific aspect of this new invention and shows a molecular representation within the logo-type. The stationery system utilizes a modern layout with die-cut elements within the logo to highlight the molecular form. The brochure was developed to be visually similar to car repair invoices and utilizes a file folder to contain all the information about the company in an organized manner. Carbon copies and hand-drawn illustrations add a more approachable and friendly voice to a very scientifically driven product.
*student work : Academy of Art University
problem /
The objective of this project was to first come up with an innovative, eco-friendly and wildly radical earth-changing product. This product would then require a brand identity system, inclulding a unique name, logo, brochure and stationery system. Finally, to promote the innovative product an event would be held, sponsored by French Paper Company, to invite consumers to become more familiar with this new invention.
solution /
Omission is a company that produces filters that you attach to your car's exhaust which then works to eliminate any harmful chemicals from being emitted into the atmosphere. This project represents the branding and identity system of the Omission product/company. First, the name omission was created as a play on the very function of the product as it eliminates or omits any harmful emissions from your car. The logo developed is a nod to the scientific aspect of this new invention and shows a molecular representation within the logo-type. The stationery system utilizes a modern layout with die-cut elements within the logo to highlight the molecular form. The brochure was developed to be visually similar to car repair invoices and utilizes a file folder to contain all the information about the company in an organized manner. Carbon copies and hand-drawn illustrations add a more approachable and friendly voice to a very scientifically driven product.
*student work : Academy of Art University