One of the primary objectives was to bring clarity to the public the mission and purpose of MCF. Transparency and journey were two main conceptual pieces of the site redesign.
Animating the “How We Work” section takes users on a journey through the levels of engagement of MCF; Grantmaking, Lifting Voices, Convening, Network Building and Program Related Investments.
A thread pulls the viewer down the page engaging in these topic spaces with subtle yet impactful animations.
Another main component of the work coming out of MCF is Equal Voice News. EVN provides a platform for seasoned journalists and photographers to come together and amplify the voices of low-income families.
This media rich section of the site is supported with a robust filter and search bar to allow users to focus in on issues that matter most to them.