Seizing on an opportunity to change the game and appeal to a new audience through all-natural ingredients we were also able to up the game on the creative and branding. I created a custom logotype for Legal which took this product out of your typical stoner psychedelic aesthetic and made it appeal to a more sophisticated audience with a broader reach.
Three flavors launched Legal into the market; Pomegranate, Lemon Ginger and Rainier Cherry. Each flavor profile was color matched and finished with a bottle sticker. The logo is treated in a metallic silver finish over black and the sparkling tonic is housed in stubby amber bottle with clear dosing instructions on the label.
The Legal brand is fully expressed through the writing on this product. With a strong, friendly and hilarious voice this product talks to the audience on their level... "Couch, meet butt".