The primary challenge of this rebrand was to find a way to connect all the venues together under one house. Public awareness that these five venues were all in cahoots was little to none and it was time to create a great big group hug.
The construction of the venue marks and the primary parent mark is based on spotlights which reference that these are lively and active performing arts venues. Each mark was built on a strict grid that used various angles to create recognizable letter forms. The colors are direct references to the physical venue space and emphasize the unique qualities each has to offer.
Extending the brand into the digital realm the websites main goal was to raise event awareness and ease the user experience in gathering information and purchasing tickets. Having the venues as a navigational tool allows user one path to finding out event related information.
The second path for users to connect with events within the homepage is a running list of upcoming events which are easily distinguishable by utilizing the color coding from the venues.
The third path is the calendar and search bar on the right side of the page which allows for a more refined and filtered path to events.
The Brunish is an extremely diverse and nimble space that can conform to a wide variety of performances. Green was chosen to reflect the ever growing ability of this space.
Formerly known as the Civic Auditorium, the Keller is the place where Broadway visits Portland. The rich red velvet chairs helped to define the color palette.
The Newmark is an extremely intimate venue with no seat further than 65 ft. from the stage. Built to mimic the Edwardian-style theaters of Europe the lush blue velvet seats define the color for this mark.
The Schnitz! A highly recognizable Portland fixture, this venue is part of the Italian Rococo Revival architecture, dripping in gold.
One of the most flexbile performing spaces is the Winningstad. This courtyard style theater in which the whole room becomes the stage is rich with unique wood detailed balconies.